Our intention in starting up Zodhya as a tech company was not just to innovate something useful to society at large but also to have a greater impact through wider reach.

However, our initial focus was only on the Indian market, considering the financial resources we had then. 

The aim was to create an affordable solution, that can be made at low cost and provide value from Day 1.

That’s where our R&D team has worked over the past few months, ensuring that all the above metrics are met.

Once the target was closing in, we looked into the global markets and saw if the solution could make a larger impact.

To our surprise, we realised that the problem of energy bills for businesses has been more or less the same globally, wherein every business is feeling the pinch with ongoing policy changes due to geopolitics and climate change, increasing pricing, energy transitioning and the push to be energy independent.

And then there is environmental impact too. As per UNEP, in 2022, buildings were responsible for 34% of the global energy demand and 37% of the energy and process-related emissions. This sector alone contributes significantly to global climate change, accounting for about 21% of greenhouse gas emissions.

Energy efficiency plays a critical role in addressing this demand, while new energy sources are being added to address the increasing demand. That’s where our technology’s capability of resulting in value (savings/ optimisation) from Day 1 and its ability to integrate like a plug-and-play is helping us position the product globally.

Fortunately, operating from the Indian market did help us. Targeting the Indian market to start, where the focus was to make the solution at a low cost to make it affordable for businesses and consistent focus on making the technology show the value from Day 1, is now helping us stand out even when we look at the markets globally.

While we are in the right frame of product positioning, challenges await Zodhya in India and globally, to make it a mainstream product. But what are those challenges? More of this in the next blog. 

If you liked our story of startup evolution and feel it could be useful to someone you know, please do share this blog. Our intention in writing these stories is to provide some sparks that might help an innovator reading this blog to think big and develop a great product.